Industry Articles
Tips and experience to help make your event a smashing success.
The 3 How-to’s for making a compelling brand case at events
The qualities that make a field sales rep successful or a SME brilliant don’t always translate into the ability to connect with prospects walking the aisles of a trade show or event. That’s why successful event marketers know that they need to staff their exhibit…
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5 Steps to Effectively Qualifying Leads for Your Sales Team
Lead count and quality are often the primary metrics used to gauge the effectiveness of an exhibit or events program. Make sure you’re asking the right questions to qualify leads that your sales team will be eager to start a conversation with. Qualifying is used…
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It’s game on at the Redbox Bowl at Levi’s Stadium
Redbox Bowl at Levi’s Stadium, Santa Clara California Exhibitors Connection Brand Ambassadors provided event support in a game activation area for the Redbox Bowl featuring Oregon and Michigan State December 31 at Levi’s Stadium in Santa Clara, CA. At the 17th annual installment of this…
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Make the most of your December downtime
For many of us, December means a lighter travel schedule and the opportunity to catch up on a few things before the new year hits. At Exhibitors Connection, we are in the unique spot of working with clients at many different events. While every company…
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Evaluate each show for what it adds to your event marketing mix
Don’t let your event program get caught up in a spinning hamster wheel. While show schedules and workload don’t often lend themselves to reflection before you have to throw yourself into the next event, understanding how each show adds value to your exhibit program is…
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Three Training Tips You Definitely Want Your Booth Staff to Understand
Booth staff training often focuses on the basics, from greeting attendees as they enter your booth to staying off of phones while in the booth. These are tried-and-true rules for exhibit professionalism but there’s additional training you want to ensure your booth staff fully understands.…
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Create energized event learning experiences
Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment? A recent Center for Exhibition Industry Research (CEIR) survey* compared…
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Our team is clearly at home on the show floor
Exhibitors Connections’ Brand Ambassadors are right at home on the show floor and client events. Several EC Brand Ambassadors graced the cover of the Show Daily for the 2018 International Home + Housewares Show at McCormick Place Chicago. Knowledgeable and outgoing, our staff knows how…
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Cows, Consumers, Connections for Organic Valley
Cows, Consumers, Connections for Organic Valley At their 2017 Farm Discovery events, Organic Valley brought consumers close to the cows and farm families of Organic Valley at events from Maryland to Oregon. Event staff from Exhibitors Connection provided the sampling, greeting and informational teams for…
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