Industry Articles

Crisis Planning for Special Events In the midst of a natural disaster or any other crisis, a lot can go wrong, especially if it coincides with your event or trade show. You can’t stop hurricanes or other natural disasters from coming and affecting your event.…

Successful outdoor events While Exhibitors Connection is well known for its trade show staff, we also provide brand ambassadors for consumer events and engagements for many of our clients. These events include outdoor events such as Organic Valley Farm Events, Kia Event at Pebble Beach…

Selecting the Right Brand Ambassador Brand Ambassadors have the expertise and experience to wear many hats, but some will have more experience than others.  How should you select the right Brand Ambassador for your event or trade show? Should they come from within your team…

Raising Brand Awareness Exhibitors Connection is known for its tradeshow brand ambassadors but did you know we also staff many client events with brand ambassadors? Check out the Exhibitors Connection team representing Organic Valley at Oregon State University and consider us as your partner in…

Want a crowd at your next event? Built for Crowds When it comes to events and trade shows, you only have a small window of time to bring in potential customers and wow them. You have spent extensive budget dollars and time to prepare a space…

Why you should consider product sampling in your exhibit. Are you trying to build product and brand awareness at your next show? Do you want to get your product in the hands of your target audience? Because you know if they tried it, they would…

Creating more event engagement Your target audience and your sales team are together in the same place at one time, don’t miss the opportunity for multi-touch engagements.  Repeat visits at trade show booths or events increase customer interaction which will enhance brand awareness and as…

What Should You Look for When Hiring Brand Ambassadors There are many reasons to hire Brand Ambassadors for your next event. Your needs may exceed the number of company team members present or you may want to focus your team members in meetings and need…

Make a compelling case for your brand You’ve spent months perfecting your exhibit structure, event plan and refining product demos. You’ve spent money on marketing and making sure that people know you’re going to be at the event. So make sure you extend your marketing…