Six key concerns of trade show event organizers for 2025 – Part 2 of 3

With accelerating technologies, concerns over sustainability, security and economic realities, and rising attendee expectations for engagement: 2025 is looking like a complex roadmap.

This 3-part series is targeted to cut some of the mystery and concerns down to size, and arm you with the knowledge necessary to start 2025 with a clear idea of what to expect. This month is Part Two, which discusses:

Sustainability, Security and Data Privacy

Part 1: Technological Advancements and Hybrid Event Capabilities (Read here)

Part 3:   Economic Uncertainty, Attendee Engagement

 

1. Sustainability

Sustainability and eco-friendly practices are becoming central to the planning and execution of trade shows, reflecting a growing commitment to environmental responsibility within the industry. Show organizers are increasingly focusing on reducing waste by offering digital event materials instead of printed brochures and promotional items, while exhibitors are encouraged to use recyclable or reusable displays and packaging. Eco-conscious venue choices, such as those with energy-efficient lighting and waste management systems, also play a key role in minimizing the carbon footprint of the event. Additionally, many show organizers are promoting sustainable transportation options, such as shuttle buses or incentives for attendees who use public transport or electric vehicles. By incorporating these green initiatives, events not only contribute to environmental preservation but also align with the values of increasingly eco-conscious attendees and businesses, making sustainability a core element of modern event planning.

 

2. Data Privacy

In the high-tech industry, security and data privacy have become critical concerns as businesses handle vast amounts of sensitive information. We have even seen a few high-tech companies reverting back to old-school tape and DVD backups out of over-cautious reactions. With the increasing reliance on cloud computing, artificial intelligence, and connected devices, safeguarding proprietary data and ensuring compliance with privacy regulations are top priorities. Advanced encryption technologies, multi-factor authentication, and secure access protocols are commonly implemented to protect data from cyber threats, while ongoing security assessments and vulnerability testing help identify and mitigate potential risks. In addition to protecting internal data, companies are also responsible for securing the personal data of customers and users, ensuring compliance with stringent privacy laws such as GDPR and CCPA. As cyberattacks and data breaches continue to evolve, businesses in the high-tech industry must remain vigilant, constantly updating their security measures and fostering a culture of cybersecurity awareness among employees and partners to prevent unauthorized access and ensure trust with their customers.

Next month, you'll be excited to learn about part 3 of 3 of the key concerns of trade show event organizers for 2025:

Part 3: Economic Uncertainty, Attendee Engagement

Read Part 1 Here: Technological Advancements and Hybrid Event Capabilities