Industry Articles

Are you lost?   For months you have poured over show floor plans, you understand hotel shuttle routes, and you probably had a site visit or two before the big opening day. Making it to the booth on time doesn’t seem like a daunting task…

Your Sales Team + Brand Ambassadors = A Winning Team Your exhibit team is the core of your exhibit strategy. The face-to-face experience attendees have in your exhibit will outweigh the booth and graphics you’ve worked all year to create. So, who will you place…

How to Incentivize Your Booth Staff Do you ever notice that even with training and reminders, your booth staff falls back into the same habits. If your staff isn’t motivated, you could be losing opportunities to collect leads and maximize engagements. With limited hours on…

Where will you go next? Choosing the right location for your exhibit or event is a critical component to success. Stray too far off the beaten path and your stunning exhibit and exceptional staff will suffer from a lack of traffic. What are the key…

Your training starts now! Your company has spent thousands to get your brand show ready. As an exhibit manager, you have most likely been working on show preparations for months, if not discussing the show since attending it last year. Don’t wait until the hour…

Targeting the Right Trade Shows for Your Company There’s certainly no shortage of trade shows for your company to exhibit at these days. There can be a temptation to do as many as possible, but resist the urge to go willy-nilly to every one, for…

Let Us Introduce Ourselves Event…Recap On January 21, event producers and meeting planners gathered at the Business Expo Center in Anaheim, Calif for an opportunity to share with colleagues and collect some new ideas for their 2014 program. They learned tips to make their next…

Let Us Introduce Ourselves Event Join us for a chance to share with colleagues and collect some new ideas for your 2014 program. Learn tips to apply on your current project and to your professional advancement. This event sponsored by Exhibitors Connections is catered to…

The Season of Giving … The season of giving isn’t just around the holidays. Charitable programs can be year-round in the tradeshow industry. They can give your company a good name, your team a generous spirit, and create an exhibit experience that attendees will love…