style_articles

Industry Articles

Tips and experience to help make your event a smashing success.

End-of-Year Preparedness

End-of-Year Preparedness The end of the year usually means fewer trade shows on the calendar. In between catching your breath from a crazy fall and gearing up for the spring sprint, take a few days to strategize for 2014. It will pay off all year…

Read More . . .

Keep it Brief

Keep it Brief Business today moves fast, especially on the trade show floor, and it’s in your best interest to keep it moving. Here are three suggestions for how brevity can help grow the return on your tradeshow investment: Make sure your tradeshow team can…

Read More . . .

Getting Past Hello

Getting Past “Hello!” As the saying goes, “You only get one chance to make a first impression.” Even with the sharpest looking booth and the most desirable promotional items, you still have to greet your prospects the right way. Some things should go without saying……

Read More . . .

Toolbox Tips for Your Next Trade Show

Toolbox Tips for Your Next Trade Show Ever been on-site and thought, “Doggone it! I wish I had a ________ or some extra ________!” Well, plan ahead for next time and always ‘be prepared,’ like the best Scout ever. Create your own customized toolbox, so…

Read More . . .

Thinking Outside the Box… While Staying in Yours

Thinking Outside the Box… While Staying in Yours As a seasoned veteran of trade shows, you know that one of the more challenging aspects can be the “confines of booth” stipulation that is written into most rental contracts. This clause means that all of your…

Read More . . .

Draw in the Crowds

Draw in the Crowds    With all the competition around you at your next trade show, how in the world can you expect to truly stand out? You have a very limited time span to engage anyone who stops by to see what you have…

Read More . . .

Secretly Shop Your Own Show

Secretly Shop Your Own Show After all the time, effort and money you spend staffing, training and outfitting your trade show booth, the last thing you want to find is that your potential customers aren’t receiving the right message. In the end, your booth will…

Read More . . .

A Healthy Show is a Happy Show

A HealthY Show is a Happy Show One of the keys to a successful trade show is the people manning the booth. The days can be long, and everyone has to be at his or her best. And a big part of being at your…

Read More . . .

Being In the Right Place Every Time

Being In the Right Place Every Time   We all know the real estate adage about selling a property: Location, Location, Location. That premise applies equally to the trade show you’ve been preparing for: everything else you’ve done won’t be seen if you don’t get the…

Read More . . .