How does your staff respond to attendee questions? Whether the staff manning your exhibit is from your company or hired brand ambassadors, your customers expect they represent your company and know products well. You lose valuable interaction time when a customer is passed from person to person or has to wait while their ambassador finds the right ...

Being Smart About Phones in Your Exhibit In less than a few seconds that it takes an attendee to walk by an exhibit, they decide: does the company have the product/service I am looking for; and are they the type of people I would like to give my business. Ultimately, do they look interested to speak ...

Keep Your Team Talking to the Attendee…Not to Each Other! A trade show’s main objective is to facilitate the sales/marketing strategy, whether meeting with clients or securing leads.  However, by uniting the marketing and sales departments together in one place several secondary objectives are often achieved.  Sales reps coming out of the field can see and ...