Industry Articles

  • The Season of Giving …
    The Season of Giving … The season of giving isn’t just around the holidays. Charitable programs can be year-round in the tradeshow industry. They can give your company a good name, your team a generous spirit, and create an exhibit experience that attendees will love to support. Time is Money Consider asking attendees for 10 minutes of their ...
  • End-of-Year Preparedness
    End-of-Year Preparedness The end of the year usually means fewer trade shows on the calendar. In between catching your breath from a crazy fall and gearing up for the spring sprint, take a few days to strategize for 2014. It will pay off all year long. Too often, companies do only what they did last year or ...
  • Keep it Brief
    Keep it Brief Business today moves fast, especially on the trade show floor, and it’s in your best interest to keep it moving. Here are three suggestions for how brevity can help grow the return on your tradeshow investment: Make sure your tradeshow team can clearly articulate your brand message and value proposition in 60 seconds or ...
  • Getting Past Hello
    Getting Past “Hello!” As the saying goes, “You only get one chance to make a first impression.” Even with the sharpest looking booth and the most desirable promotional items, you still have to greet your prospects the right way. Some things should go without saying… like making sure your team is groomed and dressed appropriately… they’re not ...
  • Toolbox Tips for Your Next Trade Show
    Toolbox Tips for Your Next Trade Show Ever been on-site and thought, “Doggone it! I wish I had a ________ or some extra ________!” Well, plan ahead for next time and always ‘be prepared,’ like the best Scout ever. Create your own customized toolbox, so you’re never without the tools you need. Toolbox – Of course, you’ll ...
  • Thinking Outside the Box… While Staying in Yours
    Thinking Outside the Box… While Staying in Yours As a seasoned veteran of trade shows, you know that one of the more challenging aspects can be the “confines of booth” stipulation that is written into most rental contracts. This clause means that all of your marketing and promotional activities must be done within the confines of ...
  • Draw in the Crowds
    Draw in the Crowds    With all the competition around you at your next trade show, how in the world can you expect to truly stand out? You have a very limited time span to engage anyone who stops by to see what you have to offer. It’s great to have a nice  giveaway, but after ...
  • Secretly Shop Your Own Show
    Secretly Shop Your Own Show After all the time, effort and money you spend staffing, training and outfitting your trade show booth, the last thing you want to find is that your potential customers aren’t receiving the right message. In the end, your booth will only be successful if the people who are staffing it are doing ...
  • A Healthy Show is a Happy Show
    A HealthY Show is a Happy Show One of the keys to a successful trade show is the people manning the booth. The days can be long, and everyone has to be at his or her best. And a big part of being at your best is your health. If you’re not feeling healthy, your potential customers ...
  • Being In the Right Place Every Time
    Being In the Right Place Every Time   We all know the real estate adage about selling a property: Location, Location, Location. That premise applies equally to the trade show you’ve been preparing for: everything else you’ve done won’t be seen if you don’t get the best location for you and your product or service. You want ...