Industry Articles

  • Why Are We Here?
    Prioritize your reasons for participating in events and trade shows As you start your 2016 trade show and event schedule, remember to keep your strategy and objectives top of mind in each logistical decision you make. And, make sure your entire team understands why the event is important for your brand. Prioritize the top reasons for attending. ...
  • How to have more time in 2016
    How to have more time in 2016 Time is what we want most, but what we use worst. -William Penn There are a hundred different things you wish you could do with your program or had the opportunity to spend more time on. The truth is, we all have the same amount of time, but it is in ...
  • Invite Your Senior Leadership to the Team
    Invite Your Senior Leadership to the Team The upcoming show is a large investment for your company and an even bigger opportunity. You have spent a year or more planning the event and activities that will surround it.  You need your on-site team to be brand-ready and understand the event’s importance. Training and staff meetings are crucial ...
  • Top 3 Reasons to Add Brand Ambassadors to Your Lineup
    Top 3 Reasons to Add Brand Ambassadors to Your Lineup 1. You and Your Team Can’t Do it All The show only lasts a few days and several hours each day. It sounds like your team can handle it, but then consider how many attendees each person will need to meet with and for how long: current ...
  • Avoid the Summer Slump! Heat up Your Tradeshow Program
    Many industries experience slower business cycles in summer which may mean fewer trade shows and events. However, for trade show managers, the warm, sunny days shouldn’t just signify a time to relax, unwind and pack away your programs.  Summer slow-downs are a great window of time for housekeeping and advance planning.  Let’s not forget many ...
  • Instead of just displaying your product, create a lasting impression!
    Instead of just displaying your product, create a lasting impression! As you build your trade show exhibit, you will focus on locations to display your products to attendees. But when the show starts, you need to make sure your presentation doesn’t leave your products on the shelf collecting dust. The best way to create a lasting ...
  • Our Recent Travel To ExhibitorLive!
    Our Recent Travel To ExhibitorLive!   This month started with the trade show and event gathering of the year — ExhibitorLive was held at Mandalay Bay in Las Vegas March 1-5 and the show welcomed more than 5,000 industry members. Exhibitors Connection was there to meet with industry colleagues.  Our Brand Ambassadors could be found throughout the show ...
  • Nurturing trade show floor relationships.
    Nurturing trade show floor relationships. Although you can’t tell it from the chilly weather affecting most of us, spring is just around the corner. Warmer spring days will bring the bright blooms of daffodils and tulips that were planted last fall or even years ago. The art of cultivation not only delivers spring flowers, it also builds ...
  • The Power of a Smile!
    The Power of a Smile! Most exhibit managers spend significant time training their staff on how the exhibit will flow, the nuances of a new product introductions, and where & when they need to be. But sometimes the most powerful tool is a welcome and inviting staff manning your exhibit. Establishing a relationship is the essence of ...
  • Announcing New Services From Exhibitors Connection
    Exhibitors Connection Announces EC Tech!  Since 1988, Exhibitors Connection has been assisting companies with temporary brand ambassador support at events and trade shows across the country.  Each year, companies rely on Exhibitors Connection on-site marketing and event support teams to represent their brands and company with the personalities and professional presentation that they are looking for. We ...