Create energized event learning experiences
Learning and education are consistently ranked as primary reasons that visitors attend trade shows or events. Is your event experience giving visitors the education they seek or is it a less than stellar learning environment?
A recent Center for Exhibition Industry Research (CEIR) survey* compared which in-booth technologies attendees rated as most important to enhancing their experience compared to what exhibitors believe is important to enhancing the attending learning experience on the trade show floor.
Here are the best practices identified. Attendees:
- Don’t want to drown in a sea of product info. Create an experience that allows attendees to gather information directly on a mobile device, tablet or interactive screen and send it to themselves.
- Like to use technology that allows them to drill down to their interest level and learn at their own pace
- Want to receive reminders or invites to special in-booth activities via email or text
- Value and appreciate video and digital education experiences
Having the right booth staff to support your learning experiences is also an important element of creating ideal learning opportunities. High-energy, talented Brand Ambassadors from Exhibitors Connection can help you create energized learning environments.
High-energy, talented Brand Ambassadors from Exhibitors Connection can help you create energized learning environments. Contact Exhibitors Connection today to find out how we can help you staff your next event or trade show.
*CEIR Digital Toolkit to Enhance the Attendee Experience
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Exhibitors Connection specializes in creating an on-site, event team of Brand Ambassadors that will best represent your brand, your company and be a natural extension of your team. Let us know if we can help you pick the right event support team for your next event, 773-631-9465.