Make a compelling case for your brand
You’ve spent months perfecting your exhibit structure, event plan and refining product demos. You’ve spent money on marketing and making sure that people know you’re going to be at the event. So make sure you extend your marketing persuasion all the way through to the friendly faces staffing your presence.
- Smile at those walking by (this seems like a no-brainer but pay attention to this at the next event you attend and you’ll see that this simple step is often overlooked)
- Focus on the people walking past your exhibit, not each other. Frequently, booth staffers who aren’t talking with a customer or prospect will get caught up in talking with their coworkers. Make sure they know that helping to draw people into the exhibit is also one of their responsibilities.
- Engage with attendees from the heavily trafficked sidelines of your exhibit by asking open-ended questions (not, “How are you doing today?” but instead “What’s the big challenge that brings you to XYZ show today?”
Exhibitors Connection specializes in creating an on-site, event team of Brand Ambassadors that will best represent your brand, your company and be a natural extension of your team. Let us know if we can help you pick the right event support team for your next event, 773-631-9465.