Why plan just one event?
Creating more event engagement
Your target audience and your sales team are together in the same place at one time, don’t miss the opportunity for multi-touch engagements. Repeat visits at trade show booths or events increase customer interaction which will enhance brand awareness and as a result boost sales.
In addition to your own sales team greeting attendees at the event or show, it may be beneficial to hire trained Brand Ambassadors to engage attendees to add to a welcoming atmosphere.
Consider expanding beyond the event to create more engagement opportunities. Your sales team can spend more time with VIPs or present more brand information. Below are some opportunities that you can add to complement upcoming events to give your sales team more time with their clients and prospects.
- Meals – Events often mean that your team and their prospects are away from home and everyone needs to eat. From small talk to longer conversations than on the trade show floor, your sales team will appreciate the time to get know their prospects by scheduling a meal together.
- Presentations – Consider a presentation or symposium with leading experts to expand the knowledge you share with your prospects. Attendees often come to events for education or CEU credits. Plan ahead and you can implement credits from your industry’s leading association.
- Immersive cultural visits – You are in a different region of the country or even international when you are participating in industry events. Your team and your prospects want to experience it. Plan a great excursion away from the event to entertain.
Exhibitors Connection specializes in creating an on-site, event team of Brand Ambassadors that will best represent your brand, your company and be a natural extension of your team. Let us know if we can help you pick the right event support team for your next event, 773-631-9465.