Posts by Content Manager

Presenting Your Company at Your Next Show    Is a presentation part of your tradeshow experience? Whether it’s small presentations at kiosks between your staff and prospects or a full theatre presentation, here are some tips to help your presentation get your audience talking. 1) Familiarize your team. Everyone working the booth should be familiar with the presentation,…

Does the show belong in the lineup? It’s the hardest first question to ask and the one that can change your entire next year, budget and strategy. Should we exhibit? Determining your exhibit program for the coming year isn’t a simple equation. Some of the tradeshows may be a slam dunk in your program because…

Is your team following up after the show? Each year, you spend more time than you would like pouring over your trade show budget trying to maximize each spend and ensuring each choice will bring in the right leads to create the strongest relationships. But, what happens after the show? Has all your hard work paid off when…

Staff your exhibit in zones. From the time your exhibit designer starting sketching your exhibit, it most likely had a designated front and back. Those designations were given based on assumed traffic from the aisle placement. When your booth staff gets to the show, they will usually assume position at the designated front predicting the…

How does your staff respond to attendee questions? Whether the staff manning your exhibit is from your company or hired brand ambassadors, your customers expect they represent your company and know products well. You lose valuable interaction time when a customer is passed from person to person or has to wait while their ambassador finds the…

Being Smart About Phones in Your Exhibit In less than a few seconds that it takes an attendee to walk by an exhibit, they decide: does the company have the product/service I am looking for; and are they the type of people I would like to give my business. Ultimately, do they look interested to…

Keep Your Team Talking to the Attendee…Not to Each Other! A trade show’s main objective is to facilitate the sales/marketing strategy, whether meeting with clients or securing leads.  However, by uniting the marketing and sales departments together in one place several secondary objectives are often achieved.  Sales reps coming out of the field can see…