Posts by Content Manager

Are you lost?   For months you have poured over show floor plans, you understand hotel shuttle routes, and you probably had a site visit or two before the big opening day. Making it to the booth on time doesn’t seem like a daunting task to you, but for your team it might be.  …

Your Sales Team + Brand Ambassadors = A Winning Team Your exhibit team is the core of your exhibit strategy. The face-to-face experience attendees have in your exhibit will outweigh the booth and graphics you’ve worked all year to create. So, who will you place on your lineup? Knowing your exhibit team can make or…

How to Incentivize Your Booth Staff Do you ever notice that even with training and reminders, your booth staff falls back into the same habits. If your staff isn’t motivated, you could be losing opportunities to collect leads and maximize engagements. With limited hours on the trade show floor in front of your target audience,…

Where will you go next? Choosing the right location for your exhibit or event is a critical component to success. Stray too far off the beaten path and your stunning exhibit and exceptional staff will suffer from a lack of traffic. What are the key factors to consider in selecting a location? Look for an…

Your training starts now! Your company has spent thousands to get your brand show ready. As an exhibit manager, you have most likely been working on show preparations for months, if not discussing the show since attending it last year. Don’t wait until the hour before it starts to prepare your booth staff. Many companies…

Targeting the Right Trade Shows for Your Company There’s certainly no shortage of trade shows for your company to exhibit at these days. There can be a temptation to do as many as possible, but resist the urge to go willy-nilly to every one, for the good of your  sanity as well as your company.…

Let Us Introduce Ourselves Event…Recap On January 21, event producers and meeting planners gathered at the Business Expo Center in Anaheim, Calif for an opportunity to share with colleagues and collect some new ideas for their 2014 program. They learned tips to make their next project the talk of the industry. This event sponsored by…

Let Us Introduce Ourselves Event Join us for a chance to share with colleagues and collect some new ideas for your 2014 program. Learn tips to apply on your current project and to your professional advancement. This event sponsored by Exhibitors Connections is catered to the personal & professional development needs of event producers/meeting planners. …

The Season of Giving … The season of giving isn’t just around the holidays. Charitable programs can be year-round in the tradeshow industry. They can give your company a good name, your team a generous spirit, and create an exhibit experience that attendees will love to support. Time is Money Consider asking attendees for 10…

End-of-Year Preparedness The end of the year usually means fewer trade shows on the calendar. In between catching your breath from a crazy fall and gearing up for the spring sprint, take a few days to strategize for 2014. It will pay off all year long. Too often, companies do only what they did last…