Industry Articles

Marketing the Destination The city you choose to host your event can be a major reason attendees decide whether or not to attend. Are you marketing your event’s destination to your advantage? Many events will require travel by your attendees on some level, whether regional, national or international. And, you need to get them to…

Get Them Motivated! Sometimes, we put so much time into the graphics, structure and event details that we forget about the human touch.  Don’t forget that the team you have at your event is your best representation. A Team that is motivated, enthusiastic and knowledgeable about your brand will bring superior results.   Here are…

Choose the right event staff Create A Winning Team While your friends might think traveling to Las Vegas or Orlando for a tradeshow or event sounds glamorous, once you’ve done it… you know it’s far more work than play. However, many of your coworkers still see it as a perk … a change from the…

New National Promotional Video From Exhibitors Connection Recognized for its outstanding national performance, Exhibitors Connection announces a new Promotional Video. Hear from several Exhibitors Connection clients and brand ambassadors in the new Exhibitors Connection video. Click here to watch the video.  Exhibitors Connection is positioned as the national leader in providing over 7,000 experienced, highly…

Prioritize your reasons for participating in events and trade shows As you start your 2016 trade show and event schedule, remember to keep your strategy and objectives top of mind in each logistical decision you make. And, make sure your entire team understands why the event is important for your brand. Prioritize the top reasons…

How to have more time in 2016 Time is what we want most, but what we use worst. -William Penn There are a hundred different things you wish you could do with your program or had the opportunity to spend more time on. The truth is, we all have the same amount of time, but…

Invite Your Senior Leadership to the Team The upcoming show is a large investment for your company and an even bigger opportunity. You have spent a year or more planning the event and activities that will surround it.  You need your on-site team to be brand-ready and understand the event’s importance. Training and staff meetings are…

Top 3 Reasons to Add Brand Ambassadors to Your Lineup 1. You and Your Team Can’t Do it All The show only lasts a few days and several hours each day. It sounds like your team can handle it, but then consider how many attendees each person will need to meet with and for how…

Many industries experience slower business cycles in summer which may mean fewer trade shows and events. However, for trade show managers, the warm, sunny days shouldn’t just signify a time to relax, unwind and pack away your programs.  Summer slow-downs are a great window of time for housekeeping and advance planning.  Let’s not forget many…

Instead of just displaying your product, create a lasting impression! As you build your trade show exhibit, you will focus on locations to display your products to attendees. But when the show starts, you need to make sure your presentation doesn’t leave your products on the shelf collecting dust. The best way to create a…