Industry Articles

Selecting the Right Brand Ambassador Brand Ambassadors have the expertise and experience to wear many hats, but some will have more experience than others.  How should you select the right Brand Ambassador for your event or trade show? Should they come from within your team or be hired from an event staffing agency? Follow the…

Raising Brand Awareness Exhibitors Connection is known for its tradeshow brand ambassadors but did you know we also staff many client events with brand ambassadors? Check out the Exhibitors Connection team representing Organic Valley at Oregon State University and consider us as your partner in getting the heavy lifting of event staffing done. Consider the…

Want a crowd at your next event? Built for Crowds When it comes to events and trade shows, you only have a small window of time to bring in potential customers and wow them. You have spent extensive budget dollars and time to prepare a space that will represent your brand and educate visitors on your…

Why you should consider product sampling in your exhibit. Are you trying to build product and brand awareness at your next show? Do you want to get your product in the hands of your target audience? Because you know if they tried it, they would love it as much as you do. Tradeshows and events…

Creating more event engagement Your target audience and your sales team are together in the same place at one time, don’t miss the opportunity for multi-touch engagements.  Repeat visits at trade show booths or events increase customer interaction which will enhance brand awareness and as a result boost sales. In addition to your own sales…

What Should You Look for When Hiring Brand Ambassadors There are many reasons to hire Brand Ambassadors for your next event. Your needs may exceed the number of company team members present or you may want to focus your team members in meetings and need ambassadors to manage hospitality. To fill these positions, you could…

Make a compelling case for your brand You’ve spent months perfecting your exhibit structure, event plan and refining product demos. You’ve spent money on marketing and making sure that people know you’re going to be at the event. So make sure you extend your marketing persuasion all the way through to the friendly faces staffing…

Share Your Content Your speakers have prepared their talks and presentations for your on-site attendees, but you can use it for so much more. 1)     Social Media: Show your prospects what they missed. Hopefully, they will make it next year. You can share video clips of keynotes and presentations. Consider posting speakers’ presentations or…

Imagining Success 3D printers. Drones. Self-driving cars. What do they have in common? Ten years ago, most people would have said they were impossible. Yet today, these big ideas are a reality and they’re causing major changes in many industries. So how do to you inject big ideas into your program? Start by looking at…

Marketing the Destination The city you choose to host your event can be a major reason attendees decide whether or not to attend. Are you marketing your event’s destination to your advantage? Many events will require travel by your attendees on some level, whether regional, national or international. And, you need to get them to…