Industry Articles

Our Recent Travel To ExhibitorLive!   This month started with the trade show and event gathering of the year — ExhibitorLive was held at Mandalay Bay in Las Vegas March 1-5 and the show welcomed more than 5,000 industry members. Exhibitors Connection was there to meet with industry colleagues.  Our Brand Ambassadors could be found throughout…

Nurturing trade show floor relationships. Although you can’t tell it from the chilly weather affecting most of us, spring is just around the corner. Warmer spring days will bring the bright blooms of daffodils and tulips that were planted last fall or even years ago. The art of cultivation not only delivers spring flowers, it…

The Power of a Smile! Most exhibit managers spend significant time training their staff on how the exhibit will flow, the nuances of a new product introductions, and where & when they need to be. But sometimes the most powerful tool is a welcome and inviting staff manning your exhibit. Establishing a relationship is the…

Exhibitors Connection Announces EC Tech!  Since 1988, Exhibitors Connection has been assisting companies with temporary brand ambassador support at events and trade shows across the country.  Each year, companies rely on Exhibitors Connection on-site marketing and event support teams to represent their brands and company with the personalities and professional presentation that they are looking…

Goodbyes can be hard. How to end show floor conversations. Managing your time with attendees is critical to any tradeshow or event. Be careful not to spend too much time with attendees after you have met your objective during high-traffic periods. When you do, it is possible that you are missing other opportunities if no one…

It’s All About the People When you are planning an event that will bring a group of people together, whether small or large, it will be your event support team that will make or break your event. Exhibitors Connection specializes in creating on-site marketing and event support teams that will represent your brand and your…

Are you lost?   For months you have poured over show floor plans, you understand hotel shuttle routes, and you probably had a site visit or two before the big opening day. Making it to the booth on time doesn’t seem like a daunting task to you, but for your team it might be.  …

Your Sales Team + Brand Ambassadors = A Winning Team Your exhibit team is the core of your exhibit strategy. The face-to-face experience attendees have in your exhibit will outweigh the booth and graphics you’ve worked all year to create. So, who will you place on your lineup? Knowing your exhibit team can make or…

How to Incentivize Your Booth Staff Do you ever notice that even with training and reminders, your booth staff falls back into the same habits. If your staff isn’t motivated, you could be losing opportunities to collect leads and maximize engagements. With limited hours on the trade show floor in front of your target audience,…

Where will you go next? Choosing the right location for your exhibit or event is a critical component to success. Stray too far off the beaten path and your stunning exhibit and exceptional staff will suffer from a lack of traffic. What are the key factors to consider in selecting a location? Look for an…