Industry Articles

Draw in the Crowds    With all the competition around you at your next trade show, how in the world can you expect to truly stand out? You have a very limited time span to engage anyone who stops by to see what you have to offer. It’s great to have a nice  giveaway, but…

Secretly Shop Your Own Show After all the time, effort and money you spend staffing, training and outfitting your trade show booth, the last thing you want to find is that your potential customers aren’t receiving the right message. In the end, your booth will only be successful if the people who are staffing it…

A HealthY Show is a Happy Show One of the keys to a successful trade show is the people manning the booth. The days can be long, and everyone has to be at his or her best. And a big part of being at your best is your health. If you’re not feeling healthy, your…

Being In the Right Place Every Time   We all know the real estate adage about selling a property: Location, Location, Location. That premise applies equally to the trade show you’ve been preparing for: everything else you’ve done won’t be seen if you don’t get the best location for you and your product or service. You…

Show giveaways that do much more than give away your budget At a tradeshow, you are competing against many show activities and exhibitors for the attention of your target audience. From the design of your space to your Brand Ambassadors, you try to build an experience that will draw in your prospects and keep them…

Hiring a translator for your exhibit    As organizations increasingly think global, the challenge facing exhibit managers is how to reach these extended markets. Domestic trade shows are attracting more international audiences and more companies are taking on the challenge of exhibiting internationally with great benefit. But, exhibit managers still face the hurdles of global communication and…

Presenting Your Company at Your Next Show    Is a presentation part of your tradeshow experience? Whether it’s small presentations at kiosks between your staff and prospects or a full theatre presentation, here are some tips to help your presentation get your audience talking. 1) Familiarize your team. Everyone working the booth should be familiar with the presentation,…

Does the show belong in the lineup? It’s the hardest first question to ask and the one that can change your entire next year, budget and strategy. Should we exhibit? Determining your exhibit program for the coming year isn’t a simple equation. Some of the tradeshows may be a slam dunk in your program because…

Is your team following up after the show? Each year, you spend more time than you would like pouring over your trade show budget trying to maximize each spend and ensuring each choice will bring in the right leads to create the strongest relationships. But, what happens after the show? Has all your hard work paid off when…

Staff your exhibit in zones. From the time your exhibit designer starting sketching your exhibit, it most likely had a designated front and back. Those designations were given based on assumed traffic from the aisle placement. When your booth staff gets to the show, they will usually assume position at the designated front predicting the…